20 LinkedIn Post Templates (Copy and Paste)
Pick the template that matches what you want to share, such as a story, a lesson, a launch or a new job, and swap each part in curly braces for real details. A post that works opens with one clear line, adds specifics in short paragraphs and ends with a question people can answer.
20 of 20 post templates shown
- Story · Founders, Sales · Professional
{timeframe} ago, I almost {mistake}. I was {situation}. On paper, everything looked fine. Then {turningPoint}. That moment changed how I think about {topic}. Here is what I do differently now: 1. {change1} 2. {change2} 3. {change3} None of this is complicated. I just had to learn it the hard way. The line I still remind myself of: {lesson} Have you had a moment like this in your work? I would like to hear it.
Why it works: Opens with a near miss, which creates tension, then turns the story into three concrete changes readers can use.
EXAMPLETwo years ago, I almost lost our first enterprise customer. I was running every call myself and saying yes to every request. On paper, everything looked fine. Then their ops lead told me they had stopped reading our updates. That moment changed how I think about customer communication. Here is what I do differently now: 1. One short weekly update, same day, same format 2. A named owner on their side and ours 3. A monthly call where they set the agenda None of this is complicated. I just had to learn it the hard way. The line I still remind myself of: busy is not the same as useful. Have you had a moment like this in your work? I would like to hear it.419 characters / 3000 - Story · Job Seekers, Students · Friendly
The first time I {firstAttempt}, it did not go well. {whatHappened} I went home and {reaction}. I was not sure I was cut out for {role}. A {mentorRole} gave me one piece of advice: "{advice}" So I tried again. And again. {timeframe} later, {result}. If you are early in your career and your first try felt like a flop, keep going. The first attempt is rarely the one that counts. What is one piece of advice that kept you going?
Why it works: A small, honest failure is relatable, and the advice from someone else keeps the post from sounding like a humblebrag.
EXAMPLEThe first time I gave a client presentation, it did not go well. I read from my slides, ran out of time and forgot the main recommendation. I went home and replayed every minute. I was not sure I was cut out for consulting. A senior manager gave me one piece of advice: "Tell them the answer in the first minute." So I tried again. And again. Six months later, I led the final readout for a project at Northwind. If you are early in your career and your first try felt like a flop, keep going. The first attempt is rarely the one that counts. What is one piece of advice that kept you going?435 characters / 3000 - Story · Healthcare, Coaches · Professional
A {person} I worked with once asked me a question I could not answer: "{question}" I gave a polite reply and moved on. But it stayed with me. Over the next {timeframe}, I {whatIDid}. Here is what I found: {finding} It changed how I {change}. Sometimes the most useful feedback comes as a question you were not ready for. What question has shaped the way you work?
Why it works: Built around one memorable question, which gives readers a reason to keep reading and reflect on their own work.
EXAMPLEA patient I worked with once asked me a question I could not answer: "Why does every visit feel like starting over?" I gave a polite reply and moved on. But it stayed with me. Over the next three months, I sat in on intake at every clinic in our group. Here is what I found: We asked the same five questions at every visit, and none of the answers carried over. It changed how I design our intake forms at Lumen Health. Sometimes the most useful feedback comes as a question you were not ready for. What question has shaped the way you work?371 characters / 3000 - Lesson · Marketers, Founders · Bold
I used to believe {oldBelief}. I was wrong. After {timeframe} of {experience}, here is what I believe now: {newBelief} Why the change? - {reason1} - {reason2} - {reason3} If you are still where I was, try this for one week: {tryThis} Then see what happens. Agree or disagree? Tell me where you land.
Why it works: An open admission of a changed belief signals honesty and invites debate in the comments.
EXAMPLEI used to believe more content meant more leads. I was wrong. After three years of running content for B2B brands, here is what I believe now: One strong piece a week beats five rushed ones. Why the change? - Rushed posts trained our audience to scroll past us - Our best leads quoted one specific article back to us - Fewer pieces left time to promote each one properly If you are still where I was, try this for one week: publish one post and spend the saved time sharing it with ten people who would care. Then see what happens. Agree or disagree? Tell me where you land.307 characters / 3000 - Lesson · Tech, Job Seekers · Professional
{number} lessons from {timeframe} as a {role}: 1. {lesson1} 2. {lesson2} 3. {lesson3} 4. {lesson4} 5. {lesson5} The one I wish I had learned first: #{favoriteLesson}. If you are just starting out in {field}, save this for later. What would you add to the list?
Why it works: A numbered list is easy to skim, and naming the one lesson you wish you learned first adds a personal angle.
EXAMPLE5 lessons from four years as a software engineer: 1. Read the error message twice before searching for it. 2. Write the test that would have caught the last bug. 3. Ask the question in the team channel, not a private message. 4. Small pull requests get reviewed faster and break less. 5. Your manager cannot help with problems they do not know about. The one I wish I had learned first: #3. If you are just starting out in engineering, save this for later. What would you add to the list?268 characters / 3000 - Lesson · Sales, Finance · Friendly
The most useful thing I learned this {period} did not come from a course. It came from {source}. We were {situation}, and {person} said: "{quote}" I wrote it down right away. Here is why it stuck: {explanation} I have used it {howOften} since, and it has made {result} noticeably easier. What is the best thing you learned at work recently?
Why it works: Credits a colleague or client for the lesson, which makes the post generous instead of self-promotional.
EXAMPLEThe most useful thing I learned this quarter did not come from a course. It came from a client call. We were reviewing a renewal that had stalled, and their CFO, Dana, said: "Show me what changes if I say no." I wrote it down right away. Here is why it stuck: I had spent the whole call on what they would gain. She wanted to see the cost of doing nothing. I have used it in every renewal since, and it has made pricing conversations noticeably easier. What is the best thing you learned at work recently?347 characters / 3000 - Announcement · Founders, Tech · Professional
Today we are launching {product}. It helps {audience} {benefit}, without {pain}. Why we built it: {why} What it does: - {feature1} - {feature2} - {feature3} It is available now at {company}. {offer} Thank you to {thanks}. This would not exist without you. If you try it, I would love your honest feedback.
Why it works: Leads with who it is for and what problem it solves, so the launch reads as useful news rather than an ad.
EXAMPLEToday we are launching Northwind Schedules. It helps small clinics fill canceled appointments, without extra phone calls. Why we built it: Every clinic we spoke to had a waitlist on paper and no time to call it. What it does: - Texts the next person on the waitlist when a slot opens - Confirms the booking automatically - Shows the front desk what changed It is available now at Northwind. The first month is free for any clinic that signs up this week. Thank you to the 12 clinics that tested early versions. This would not exist without you. If you try it, I would love your honest feedback.313 characters / 3000 - Announcement · Coaches, Freelancers · Friendly
Some news I have been waiting to share: I am opening {offer} for {audience}. Over the last {timeframe}, the most common question I have heard is "{question}" This is my answer. Here is how it works: - {detail1} - {detail2} - {detail3} It starts on {date}, and there are {spots} spots. If this sounds like you, send me a message or comment "{keyword}" and I will share the details.
Why it works: Connects the new offer to a real question from the audience, which makes the announcement feel earned.
EXAMPLESome news I have been waiting to share: I am opening a six-week group program for first-time managers. Over the last two years, the most common question I have heard is "How do I give feedback without damaging the relationship?" This is my answer. Here is how it works: - One live session a week, 60 minutes - Real scenarios from your own team - A small group of peers at the same stage It starts on March 4, and there are 10 spots. If this sounds like you, send me a message or comment "feedback" and I will share the details.387 characters / 3000 - Announcement · Real Estate, Finance · Professional
A quick update for {audience}: {news} What this means for you: 1. {impact1} 2. {impact2} 3. {impact3} What stays the same: {unchanged} If you have questions about how this affects {situation}, comment below or send me a message. I will answer every one. I will share a fuller walkthrough on {date}.
Why it works: Explains impact and what stays the same, which answers the questions readers will have before they ask.
EXAMPLEA quick update for buyers in the Austin area: Our team is now offering free pre-listing walkthroughs for sellers. What this means for you: 1. You get a repair list before you list, not after an inspection 2. You can budget for fixes on your own timeline 3. You see a pricing range based on recent nearby sales What stays the same: you are never obligated to list with us. If you have questions about how this affects a sale you are planning, comment below or send me a message. I will answer every one. I will share a fuller walkthrough on Thursday.304 characters / 3000 - Milestone · Founders, Freelancers · Friendly
{timeframe} ago, {startingPoint}. Today, {milestone}. I want to mark it, not to brag, but because the middle part is rarely shared. What the middle looked like: - {hardPart1} - {hardPart2} - {hardPart3} What got us through: {whatHelped} Thank you to {thanks}. On to {nextGoal}.
Why it works: Shows the messy middle between start and milestone, which makes the result believable and relatable.
EXAMPLEThree years ago, I left my agency job with one client and a laptop. Today, my studio has worked with 40 clients. I want to mark it, not to brag, but because the middle part is rarely shared. What the middle looked like: - Four months where I almost went back to a full-time job - A project that went over budget and taught me to write better scopes - Many evenings rewriting my rate card What got us through: saying no to work that did not fit. Thank you to every client who took a chance on a small studio. On to the next 40.284 characters / 3000 - Milestone · Job Seekers, Healthcare · Professional
I am proud to share that I {achievement}. This took {timeframe} of {effort}, often while {balance}. A few things that made it possible: - {support1} - {support2} - {support3} What I learned along the way: {lesson} If you are working toward {goal} and want to compare notes, my messages are open.
Why it works: Pairs the achievement with the effort and the people behind it, and ends with a helpful offer instead of a request.
EXAMPLEI am proud to share that I passed the board exam and am now a licensed nurse practitioner. This took 18 months of study, often while working night shifts. A few things that made it possible: - A study group that met every Sunday morning - A manager at Lumen Health who adjusted my schedule - My partner, who handled everything else What I learned along the way: consistent short sessions beat cramming. If you are working toward your NP license and want to compare notes, my messages are open.300 characters / 3000 - Milestone · Marketers, Coaches · Bold
{milestone}. I did not get here by {commonAdvice}. I got here by doing {number} boring things, every {period}: 1. {habit1} 2. {habit2} 3. {habit3} No shortcuts. No secret. If you are at the start, the gap between you and this milestone is probably smaller than it looks. It is mostly {keyIngredient}. What milestone are you working toward right now?
Why it works: Pushes back on common advice and credits simple habits, which gives readers something they can copy.
EXAMPLEOur newsletter just reached 10,000 subscribers. I did not get here by going viral. I got here by doing 3 boring things, every week: 1. Sending on the same day at the same time 2. Answering every reply personally 3. Asking one reader per week what they want next No shortcuts. No secret. If you are at the start, the gap between you and this milestone is probably smaller than it looks. It is mostly time and consistency. What milestone are you working toward right now?355 characters / 3000 - Hiring · Recruiters, Founders · Friendly
We are hiring a {role} at {company}. What you will work on: - {responsibility1} - {responsibility2} - {responsibility3} You might be a good fit if: - {fit1} - {fit2} What we offer: {benefits} Location: {location}. Salary range: {salaryRange}. Apply here: {link} Know someone who would be great? A tag or a share helps a lot.
Why it works: Clear sections for work, fit and pay help the right people self-select and make the post easy to share.
EXAMPLEWe are hiring a Customer Success Manager at Northwind. What you will work on: - Onboarding new customers in their first 90 days - Running quarterly reviews with our top accounts - Turning customer feedback into notes for our product team You might be a good fit if: - You have two or more years in a customer-facing role - You like writing clear, short emails What we offer: health coverage, four-day Fridays in summer and a learning budget. Location: remote in the US. Salary range: $75,000 to $90,000. Apply here: northwind.example/careers Know someone who would be great? A tag or a share helps a lot.332 characters / 3000 - Hiring · Tech, Healthcare · Professional
My team is growing, and I am looking for a {role}. Here is the honest version of the job: The best parts: {bestParts} The hard parts: {hardParts} What a great first {timeframe} looks like: {firstGoal} Who you would work with: {team} Details and how to apply: {link} If you have questions before applying, message me directly. I read every message.
Why it works: Naming the hard parts builds trust and attracts candidates who know what they are signing up for.
EXAMPLEMy team is growing, and I am looking for a Data Engineer. Here is the honest version of the job: The best parts: your pipelines feed the dashboards our clinicians use every morning at Lumen Health. The hard parts: some of our source systems are old, and documentation is thin. What a great first 90 days looks like: you own one pipeline end to end and make it easier to debug. Who you would work with: me, two analysts and a product manager. Details and how to apply: lumenhealth.example/jobs If you have questions before applying, message me directly. I read every message.354 characters / 3000 - Job update · Job Seekers, Tech · Friendly
I am excited to share that I have started a new role as {role} at {company}. Why this move: {why} What I will be working on: {focus} A big thank you to {thanks} at {previousCompany}. I learned {lesson} there, and I will carry it with me. And thank you to everyone who {support} during my search. It meant more than you know. If you work in {field}, I would love to connect.
Why it works: Goes beyond the job title: it explains the why, thanks people by name and invites new connections.
EXAMPLEI am excited to share that I have started a new role as Product Designer at Northwind. Why this move: I wanted to work on a product that small business owners use every day. What I will be working on: the invoicing and payments experience. A big thank you to Morgan and the design team at Lumen Health. I learned how to run research with real users there, and I will carry it with me. And thank you to everyone who sent a referral or reviewed my portfolio during my search. It meant more than you know. If you work in fintech design, I would love to connect.379 characters / 3000 - Job update · Job Seekers, Marketers · Professional
After {timeframe} at {previousCompany}, I am looking for my next role. What I am looking for: {role} roles in {field}, {location}. What I bring: - {strength1} - {strength2} - {strength3} What I am proud of from my last role: {result} If you know a team that needs this, an introduction or a share would mean a lot. My messages are open.
Why it works: Makes it easy to help: a clear target role, three strengths and one result give people what they need to refer you.
EXAMPLEAfter four years at Lumen Health, I am looking for my next role. What I am looking for: content marketing manager roles in B2B SaaS, remote or in Chicago. What I bring: - Building an editorial calendar from scratch - Writing and editing long-form guides - Working closely with sales on case studies What I am proud of from my last role: I rebuilt our blog and grew organic sign-ups over two years. If you know a team that needs this, an introduction or a share would mean a lot. My messages are open.341 characters / 3000 - Event recap · Sales, Marketers · Professional
I spent {timeframe} at {event}. Here are {number} takeaways worth sharing: 1. {takeaway1} 2. {takeaway2} 3. {takeaway3} The session I keep thinking about: {session} by {speaker}. {whyItStuck} What I am going to try this month: {action} If you were there, what did I miss?
Why it works: Turns the event into useful notes for people who could not attend, and credits a speaker by name.
EXAMPLEI spent two days at the Midwest Sales Summit. Here are 3 takeaways worth sharing: 1. Most teams track activity, but few track why deals stall. 2. The best discovery calls had fewer questions, not more. 3. Buyers want a short written summary after every call. The session I keep thinking about: Pricing Without Panic by Priya Shah. She showed how to discuss price in the first call without scaring anyone off. What I am going to try this month: a five-line recap email after every discovery call. If you were there, what did I miss?277 characters / 3000 - Event recap · Students, Founders · Friendly
Last {day}, I {eventAction} at {event}. I was nervous. {nerves} Here is what I learned from the experience: - {lesson1} - {lesson2} - {lesson3} The best conversation of the day was with {person}, who told me {insight}. Thank you to {organizers} for putting this together. If you are thinking about going next year, do it. Happy to share tips.
Why it works: Personal nerves plus concrete lessons make a recap more engaging than a list of photos and thank-yous.
EXAMPLELast Saturday, I presented our team project at the Northwind Student Pitch Day. I was nervous. I had never spoken to a room of more than 20 people. Here is what I learned from the experience: - Practicing out loud matters more than polishing slides - Judges asked about our users, not our tech - A short demo beats a long explanation The best conversation of the day was with a founder named Dana, who told me to talk to ten users before writing any more code. Thank you to the career center for putting this together. If you are thinking about going next year, do it. Happy to share tips.348 characters / 3000 - Carousel caption · Marketers, Coaches · Bold
Most {audience} get {topic} wrong. Not because they are lazy, but because {reason}. In this carousel, I break down: - {point1} - {point2} - {point3} Swipe through, then save it for the next time you {situation}. Which slide was most useful? Tell me in the comments.
Why it works: The caption sells the carousel in a few lines, tells people what they will get and gives them a reason to save it.
EXAMPLEMost founders get positioning wrong. Not because they are lazy, but because they describe the product instead of the problem. In this carousel, I break down: - The one-sentence test for clear positioning - Three questions to ask your best customers - How to rewrite your homepage headline in 15 minutes Swipe through, then save it for the next time you update your website. Which slide was most useful? Tell me in the comments.270 characters / 3000 - Carousel caption · Finance, Real Estate · Professional
{topic}, explained in {number} slides. I put this together because {reason}. What is inside: Slide 2: {slide2} Slide 4: {slide4} Slide 6: {slide6} Last slide: {lastSlide} This is general information, not personal advice. Your situation may be different. If it helps, share it with someone who is {situation}.
Why it works: A slide-by-slide preview sets clear expectations, and the short disclaimer keeps finance and property content responsible.
EXAMPLEClosing costs for first-time buyers, explained in 8 slides. I put this together because almost every first-time buyer I work with is surprised by them. What is inside: Slide 2: what closing costs usually include Slide 4: which costs you can sometimes negotiate Slide 6: questions to ask your lender Last slide: a simple checklist for closing week This is general information, not personal advice. Your situation may be different. If it helps, share it with someone who is buying their first home.313 characters / 3000
How to personalize a template
- Swap every part in curly braces for something concrete: a name, a number, a moment.
- Delete lines that are not adding anything. Short paragraphs are easier on a phone.
- Make sure the first line works on its own, because it is all people see before "see more".
- Check the whole draft in the Post Preview. The post limit is 3,000 characters.
Common mistakes
- Posting with curly braces still in the text. Search your draft for them first.
- Using results or numbers you could not back up if someone asked.
- Thanking people without saying what they actually did.
- Ending with no question and no next step, so nobody knows how to respond.
Frequently asked questions
What is a LinkedIn post template?
A post structure you can reuse, with blanks in curly braces. You fill them with your own story, details and numbers so the post still sounds like you.
How long should a LinkedIn post be?
Long enough to say one thing well. The limit is 3,000 characters, but most templates here are far shorter so they stay easy to read.
Which template is best for a first post?
A lesson or a story. Both only need one real thing that happened at work and what you took from it.
Are the filled examples real people?
No. They use invented people and companies to show how a finished post reads. Write yours with your own facts.
Go further
Write one for your exact situation with the free Post Generator. Read How to Write a LinkedIn Post for the reasoning. Check how a message or post reads with the Post Preview, or browse the full template library.