Page or profile: the short version
| Personal profile | Company page | |
|---|---|---|
| Represents | One person | An organization: a business, nonprofit, school or other group |
| Run by | The member | One or more page admins |
| How people keep up | Connect or follow | Follow |
| Sends connection requests | Yes | No |
| Shows employees | No | Yes, members who list it as their current employer |
A page shows the organization’s name, logo, cover image, description, website, size and location, along with its posts and, often, open jobs. Members follow it to see its updates in their feed. Larger organizations sometimes add showcase pages for a brand or product line that needs its own audience.
Who actually runs it
Pages are managed by admins: individual LinkedIn members the organization gives access to. Admins post as the page, reply to comments and keep the details current. Employees connect their own profile to the page simply by listing it as their current employer, which is how the page can show the people who work there.
A common weak spot on small company pages is a single admin who later leaves the organization. Add at least two people so access never depends on one person.
Setup checklist
- Upload a clear logo that still reads at small sizes.
- Add a cover image with one short line about what you do. The free Banner Maker can build one in your colors.
- Write a description whose first sentence says what the organization does and for whom.
- Add the website link, location and company size.
- Give a second person admin access.
- Publish a first post so the page does not look abandoned to the first visitor.
Why it matters, and where it falls short
A company page is often the first thing a candidate, buyer or partner checks after hearing your name. A complete, active page builds trust. An empty one raises questions. It is also where hiring on LinkedIn connects, because job posts and employee profiles link back to it.
Pages have a limit, though. People tend to engage more with other people than with brands, so posts from team members often carry an organization’s ideas further than the page does alone. The best setups pair an active page with a few employees who post their own view when the news matters to them. Ask colleagues to share what they actually think, not to like on command.
For the posts themselves, the Post Generator gives you a first draft in the format you pick. To grow the audience on both the page and the people behind it, see how to get more followers on LinkedIn and the LinkedIn personal branding guide. If you are deciding between a page and a community, a LinkedIn Group works differently: pages broadcast, groups discuss.